Indonesia – A BlackBerry Nation

Why Indonesia is A BlackBerry Nation BlackBerry
bertumbuh pesat di Indonesia, dalam setahun pengguna BlackBerry smartphone mencapai pertumbuhan TIGA kali lipat dan RIM mengkuasi 46% pasar smartphone di Indonesia dengan BlackBerry dibanding hanya 13% di Amerika.
Berikut adalah laporan dalam bentuk video oleh CBC News yang cukup menarik. Buat user yang browsing via BlackBerry, bisa nonton via link ini BlackBerry in Indonesia Video dalam English, Berikut adalah summary dari Video
• Pertumbuhan penggunaan BlackBerry di Indonesia mencapai TIGA kali lipat.
• RIM mengkuasai 46% of pasar smartphone di Indonesia dibanding dengan hanya 13% North America
• Banyak user di Indonesia mempunyai lebih dari satu BlackBerry, kadang dua atau lebih. • Hampir setiap meja ada BlackBerry smartphone di restaurant yang di kunjungi, dari hasil survey, 42/52 tamu di restaurant tersebut punya BlackBerry
• Anak berumur 6 tahun sudah punya BlackBerry di Indonesia (diberikan orang tuanya)
• Anak berumur 12 tahun di sekolah umum yang dikunjungi sudah punya BlackBerry. 24/42 anak sekolah di kelas tersebut punya BlackBerry smartphones
• BlackBerry bukan lagi enterprise device di Indonesia, tapi buat fun dan social device
• BlackBerry lumayan “murah” di Indonesia, dibawah Rp2jt sudah bisa dapat BlackBerry smartphone.
• Paket BlackBerry Internet Service, BIS juga murah, dibawah Rp100rb/bulan
• BBM adalah aplikasi dan fitur paling popular karena gratis di pakai
BlackBerry Nation: Indonesia Indonesians have embraced BlackBerry smartphones. Waterloo, Ont.-based Research in Motion’s brand has 46 per cent of Indonesia’s smartphone market, compared to 13 per cent in North America.
CBC’s Peter Wall visited a remote national park in Bali, a popular urban restaurant and a Grade 6 classroom to see how Indonesians are using their BlackBerrys.
Local mobile industry pioneer Andy Zain said the devices are popular in Indonesia because there they are seen not just as a business device but also as a fun gadget that helps people from different walks of life connect with one another.
But RIM also faces a challenge if it wants to keep expanding its market share in the Southeast Asian nation — the average salary is around $3,000 a year and much of the population can’t afford the smartphones, which start at a little under $200 and $8 per month for service.
Gregory Wade, head of RIM for Southeast Asia, Japan and Korea, outlined RIM’s plan for tackling that issue by starting to offer financing.